Elsie and Fred Diary

The E&F Guide To Self-Isolating

  So! You’re staying home to help slow down the dreaded ‘rona virus. Congrats! You are doing your bit in protecting the old and the vulnerable and that’s something to feel good about. But those go...

International Women's Day...the first of the New Decade!!

The first International Women’s Day of a New Decade, and we don’t know about you, but we were feeling it. Here at Elsie and Fred, we decided why not spend a whole week celebrating all things female...

Q+A with Floss Grace Smith

Heyyy babes, meet Florence, the face of Elsie & Fred. We caught up with her to talk fashion, travel, lifestyle and for you to get to know a bit more about her! Q+A WITH FLOSS GRACE SMITH Tell ...