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Hey mate. 3 siblings own Elsie and Fred. It's named after their Grandparents...Elsie & Fred. We believe in being super kind, having a laugh and standing up for what's right. We're pro black, pro LGBTQ+, Pro Liberal, Pro being a sound human being, we simply don't have the energy for hate, it's exhausting. We make clothes that we care about, because it's fun doing so.

We're super grateful to be able to produce things we love for you guys and your support means absolutely everything x.